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On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers can also gain valuable insights into who is buying their inventory, which can help them determine what to charge for premium impressions to maximize revenue.
Ad control: Publishers can fully control who can or cannot advertise on their platform, including having the ability to blacklist certain advertisers.
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Increasing ROI: When using a DSP to access ad exchanges, advertisers can adjust their settings to home in on the most relevant inventory for them, cutting down on wasted ad impressions and maximizing conversions.
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E não se esqueça do alinhar seus canais online e offline; eles devem trabalhar juntos como uma equipe natural-oleada.
The primary distinction between an ad network and a DSP is that DSPs have the technology to determine the value of an individual impression in real time (less than 100 milliseconds) based on what is known about a user's history.[16] Supply-side platforms[edit]
Comparar seu CPA utilizando este desempenho da pesquisa sem marca e aguardar do um a 3 dias de modo a alcançar a performance de CPA pretendida previamente por tomar click here ajustes.
Performance TV’s real-time reporting leverages the power of Connected TV to show you instantly what’s working (and what isn’t)—allowing you to tweak and optimize your creative for maximum efficiency.
Começar com segmentos dos seus dados previamente de expandir de modo a MODOS de público Muito mais amplos para se concentrar nas pessoas utilizando Ainda mais chances por gerar boas conversões.